Emeril Lagasse:
Testimonial- Emeril Lagasse is a well known chef. What he has to say sparks the interest of many people who are fans of him.
Ad populum: He talks about how he fishes and the oil spill upsets him.
Olympic Athletes:
Transfer- The awesomeness of the Olympic athletes is transferred to the BP. Their heroic stories make the BP sound more trustworthy and capable of fixing the problem.
Red Herring- The athletes avoided talking about the oil spill.
BP Employee:
Plain folks- He talks about how commited BP is to America and how many Americans work for BP.
Observational Selection- Only shows happy people and none of the negative effects of the oil spill.
Tourism:
Bandwagon- Everyone is going down to the gulf to have fun.
Causation/Correlation- The region benefited from the oil spill because the region never had as much tourism before it.
Olivia,
ReplyDeleteGood job determining the PFs and LFs, but some of your analyses require more depth/clarity. Plain Folks: the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. Make sense?
Remember that ad populum appeals to our emotions/sentiments, so I am not quite sure "how Emeril fishes" fits the definition?
You don't know what you're talking about.
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